The Power of the Profile (spoiler warning!)
Posted by: Peter under News, Review 101Saturday May 19th, 2007 at 10:14 am
One of the things that the net sometimes omits is the personal interactions that occur between individuals on a daily basis. Although the medium itself opens the doors to connect with people you never would have met without it, the depth of that interaction tends to be a little muted compared to when you’re face to face. 
Social Networks have highlighted what’s possible in terms of bridging that gap, and we decided that we would bring that same value to sharing product opinions.
With over 2/3 of all economic activity in North America influenced by peer opinions, we feel there is a very subtle yet powerful factor that’s removed from the equation when researching purchases online: Who that Reviewer is
If you take a look at this sneak peak at what a review will look like after our full launch later this year (Make sure you click to see the full version) you’ll notice that the profile of the individual is a key element framing the review content itself. When reading the review you draw an accurate picture of who that person is. This provides the same type of subconscious framing that occurs when a friend or family member you know gives you their feedback on their latest purchase. We felt it was important to focus on this factor in order to bring the true value of product opinions to the net, and we can’t wait to see it all in action once we have our full launch at the end of the summer.
wow.. saw u guys on TC.. and just could not think how much similarity SharedReviews and my site, http://gizmoojo.com are. I mean
1) The idea of community sharing reviews, and earning ad revenue from their review page was the main idea of Gizmoojo. Users can vote for the review by cheering a review or ranting a review.
2) The site layout, the top rounded corner banner and the color scheme( orange, silver and white… the left main column, then the right sub-column.
I want to thank you for really putting thought into explaining to us what exactly you are looking for from those of us who want to write for Shared Reviews.
This is clearly different from epinions or other review sites, as this one factors in on US as people our readers can relate to, and ideally trust. Shared Reviews hasn’t even come out of beta and I can clearly see the huge potential you have here. Thank you for a simply wonderful opportunity!
Candida
Thanks Candida, we look forward to your feedback as we start to launch more of the final release features during the beta.