The SEO Manager at Marchex, Matt McGee, is a guest in a great interview by WebProNews about User Generated Content. Specifically Product Reviews, and how they can be leveraged to create search engine rankings / traffic and increase sales conversions for online retailers.

One of the strategies we’re employing to increase revenue for our community is licensing content to online retailers and advertising networks. It’s great to see that some of the assumptions we’ve made are being echoed by the industry, which bodes extremely well for the great experiences our community is just starting to share. If you want to check out Matt’s presentation you can download it directly off his blog here.