I’m talking about Will, Whips and WII.

No matter how much will and collective determination exists, or how hard you whip yourself to work, or the steam you can blow off beating each other boxing on the WII, stuff happens and deadlines are missed. It’s enevitable, and SharedReviews is no less guilty of this. Perhaps it’s that optimistic fog of development, but I’m putting my money on scope creep.

How many times has a good idea turned into a beast out of control? It doesn’t matter that you’ve planned it. It doesn’t matter that you’ve laid it out in Project and storyboarded the whole thing, and scoped it from start to finish and organized a team that will get the job done. You’re in the project because you are creative and want to have fun, and have a great idea that actually fills a niche and solves a problem. A developer’s Nirvana! And then someone inevitably says “hey, wouldn’t it be cool if…” We managed to hold ourselves back and controlled the beast, but some great additions to the process that really polished things up did cost us a few weeks in development time.

Where are we now?

We’re almost ready to rock and roll with Stage 2. Between the Techcrunch article and myriad of blog posts, we garnered tons of attention and sign ups, which sets the stage very nicely for moving forward with the business model.

We’re slated to follow through on our June release with all the elements we promised; users-customizable profiles that are centric to leveraging their reviews for greater revenue generation in the final release, the ability to write reviews on whatever product you want, and last but not least, a Forum that will allow more dialogue for you to better understand the values inherent in our business model.

We thank you all so much for your interest, confidence, and your time, and look forward to the contributions you’ll make to your community!