It came as no surprise to us to find that the “Opinions of a friend or acquaintance who has used the product or service” ranked number 1 in the list of most trusted consumer sources of information as recently reported in a Forresters Media and Marketing Survey.
This, of course, has been the reason d’etre and [...]

What do you take more to heart? The in-depth reviews of products and services conducted by writers at magazines and blogs, or the real-world reviews of your peers? We believe the proper stance is somewhere in the middle.
While expert reviews certainly fill a needed space, providing well-rounded analysis of each little nuanced feature of a [...]

Ever notice companies always make bold claims in their advertisements? Claims about their product’s unshakable superiority over its field.
Have you ever bought one of those products based on such claims, only to discover that the product wasn’t all it was said to be? You were probably pretty upset.
In the 21st century, we have unprecedented opportunities [...]

We’ve launched the referral program mentioned in this previous post and sent out an email to everyone about it yesterday. Every new signup who references an existing member earns a free review credit towards the 5 needed for their first $10 payout. The person who was listed during the signup receives a great bonus themselves, [...]

One of the things that the net sometimes omits is the personal interactions that occur between individuals on a daily basis. Although the medium itself opens the doors to connect with people you never would have met without it, the depth of that interaction tends to be a little muted compared to when you’re face [...]