Tonight marks the first night we have pulled the covers on what we call Popularity Score. Popularity Score is a value derived from a combination of members votes, added to a percentage of the unique pageviews a review receives as determined by the ShareScore of the author. You will now find new values on reviews [...]

Congratulations to everyone who participated in our July Cash Rewards Cycle!
July Cycle Community Statistics:
1) Total Community Reviews that were voted on: 13217
1) Total Community Reviews that received pageviews: 22758
2) Total Votes cast by the community: 65176
2) Total qualifying pageviews for all reviews: 298882
3) Community share of revenue this cycle: $1,500.00 split between 423 categories [...]

It came as no surprise to us to find that the “Opinions of a friend or acquaintance who has used the product or service” ranked number 1 in the list of most trusted consumer sources of information as recently reported in a Forresters Media and Marketing Survey.
This, of course, has been the reason d’etre and [...]

What do you take more to heart? The in-depth reviews of products and services conducted by writers at magazines and blogs, or the real-world reviews of your peers? We believe the proper stance is somewhere in the middle.
While expert reviews certainly fill a needed space, providing well-rounded analysis of each little nuanced feature of a [...]

Ever notice companies always make bold claims in their advertisements? Claims about their product’s unshakable superiority over its field.
Have you ever bought one of those products based on such claims, only to discover that the product wasn’t all it was said to be? You were probably pretty upset.
In the 21st century, we have unprecedented opportunities [...]