An interesting article I came across over the weekend delved into the internal back and forth over at HP where they debated the idea of integrating product reviews directly into their websites. Of course, as with any smart brand, the majority of concerns revolved around negative reviews being exposed to customers as well as the [...]

I was reading along this morning catching up on all of my feeds and email alerts when I came across this article by John Mello Jr. of the Ecommerce Times. It speaks to how community participants in popular social networking sites are in effect the sharecroppers of the internet.
“If you can get all your content [...]

This is an interesting article that bolsters our plans to add additional revenue streams for our community based on content distribution partners. There is a growing market demand for user generated content in many advertising and ecommerce verticals:
Want to know how to make the power of Web 2.0 work for you? Consider adding consumer-generated content [...]