The SEO Manager at Marchex, Matt McGee, is a guest in a great interview by WebProNews about User Generated Content. Specifically Product Reviews, and how they can be leveraged to create search engine rankings / traffic and increase sales conversions for online retailers.
One of the strategies we’re employing to increase revenue for our [...]
I came across this article on Wired that speaks to a privacy bauble that was discovered recently in the Facebook platform. Basically it states that even if a user marked information as private, such as their age or sexual orientation, they would still show up in random searches for those fields through the advanced search. [...]
While there are many things that make us different from other web2.0 startups, there’s one item I’d like to touch on - our domain name. Web 2.0 companies often end up creating artificial names for their companies, be it because it’s the trend or in order to avoid buying a premium domain name. So why [...]
Usability Testing - expensive. User Feedback - priceless.
Michele writes how he and his colleagues were wondering why so many customers (they run a hosting company in Ireland) called in to find out how to pay their bills online. It turned out that the link for online-payments, which had been in their interface for a long [...]
An interesting article I came across over the weekend delved into the internal back and forth over at HP where they debated the idea of integrating product reviews directly into their websites. Of course, as with any smart brand, the majority of concerns revolved around negative reviews being exposed to customers as well as the [...]
