The power of testimonials has been a well known force in the advertising world, but now the Buchanan Group, who also run the newslike styled “Brand Power” ads, has started a new series of TV ads under the name of “Zoot Review“. The new campaign uses the power of endorsements in order to underline the [...]

Monetizing social networks can be difficult. Users come there in order to interact with their friends, not in order to click on ads. A friend of mine has just started placing ads on Facebook and Google Adsense and is reporting a CTR of 0.1% for Facebook and 0.8% for Google Adsense. As a matter of [...]

When we founded SharedReviews, we already knew that opinions matter, but it always is nice to see it confirmed, especially by companies such as Deloitte & Touche:
In the study, completed last month by Deloitte’s Consumer Products Group, almost two-thirds (62%) of the respondents to an online poll said they now read online product reviews written [...]

The first couple of weeks post launch were a bit slower as expected, but man have things accelerated the last week. 1000 approved reviews and counting now with many more pending approval. Congrats to everyone who’s been contributing to the success!

We’ve launched the referral program mentioned in this previous post and sent out an email to everyone about it yesterday. Every new signup who references an existing member earns a free review credit towards the 5 needed for their first $10 payout. The person who was listed during the signup receives a great bonus themselves, [...]