The power of testimonials has been a well known force in the advertising world, but now the Buchanan Group, who also run the newslike styled “Brand Power” ads, has started a new series of TV ads under the name of “Zoot Review“. The new campaign uses the power of endorsements in order to underline the [...]
Congratulations to everyone who participated in our September Cash Rewards Cycle!
September Cycle Community Statistics:
Total Community Reviews that were voted on: 8,335
Total Community Reviews that received pageviews: 18,070
Total Votes cast by the community: 22,343
Total qualifying pageviews for all reviews: 238,789
Community share of revenue this cycle: $1,000.00 split between 100 Hot Categories
Our Top 10 SharedReviews Earners:
First Place: [...]
After it official and obvious now that we’re in a recession, 2009 starts off with everybody watching a lot closer where and how they spend their money - especially after the holiday season. In reality, this is probably something we should have been doing all the time, but in times where people have money (or [...]
Monetizing social networks can be difficult. Users come there in order to interact with their friends, not in order to click on ads. A friend of mine has just started placing ads on Facebook and Google Adsense and is reporting a CTR of 0.1% for Facebook and 0.8% for Google Adsense. As a matter of [...]
Throngs of techies converged on Austin last week for South by Southwest Interactive (SXSWi), an annual event focused primarily on Internet technologies. While the conference covers a wide array of interests, there was one topic that seemed to keep popping up. During panels, in the halls and at the after parties, crowdsourcing was a hot [...]
